Kimberly-Clark to source fiber for tissue products from sustainably grown forests.

Kimberly-Clark has agreed to source fiber for tissue products from sustainably grown forests. Read the article and then be sure to watch the video for a chuckle.

Since 2004, Greenpeace and countless activists have asked Kimberly-Clark to save the Boreal forest. The company that makes Kleenex, Scott, and Cottonelle announced a new policy that places it among the industry leaders in sustainability.

Today Greenpeace announced the successful end of its Kleercut campaign!

Kimberly-Clark has set a goal of obtaining 100 percent of the wood fiber for its products — including its flagship brand, Kleenex — from environmentally responsible sources. By the end of 2011, the company will no longer use any pulp from the Boreal Forest unless it is Forest Stewardship Council (FSC)-certified. The policy also prevents the company from cutting endangered forests, and increases the company’s use of FSC-certified pulp and recycled fiber globally.

With this announcement, Kimberly-Clark, the largest tissue company in the world, becomes a sustainability leader. Now it’s time for Georgia-Pacific and Procter & Gamble, Kimberly-Clark’s main competitors, to create their own policies to protect ancient forests.